From July 14th to 16th, 2016, the 14th China International Roofing and Building Waterproof Technology Exhibition will be held at the Shanghai World Expo Exhibition and Convention Center. On April 1, the final theme of the exhibition was announced, and it was determined to be "Smart Waterproofing, Guarding the Homeland." Among them, "Intelligent Waterproofing" reflects the pursuit of high quality of waterproof people, "Guarding the home" is the social responsibility of waterproofing people, and "not leaking" is the ultimate goal of the waterproof coating industry. The elected theme fully reflects the entire waterproofing people. Demands and dreams.
Since the reform and opening up, the waterproofing industry has sprung up along with real estate. However, because the waterproofing industry is an asset-light industry, the threshold for entry is low, the quality of waterproofing products in the market is uneven, and it has the characteristics of low market concentration. Unlike other construction materials industries, the top 50 companies in the waterproofing industry only account for about 23% of the market, which is far from the top 10 in the cement industry, which accounts for 53%. And this also means that to a certain extent, there is no real giant company to regulate the market and lead the development of the market.
Waterproof industry lags behind overcapacity and insufficient effective supply
In recent years, all industries in China have faced this problem of overcapacity, and the waterproofing industry is no exception. Statistics show that from 2013 to 2015, the waterproofing industry built more than 200 coil production lines of various types for three consecutive years, and added more than 2 billion square meters of production capacity. It is estimated that in 2016, the waterproof industry is expected to add another 80 to 100 lines. One line is calculated based on 10 million square meters of production capacity. In 2017, another 1 billion square meters of production capacity will be added.
Facing such a large market share of the waterproof coating industry, the leakage rate of China's construction is still very high. "At present, the capacity utilization rate of the waterproof industry is only 40%, and it can be said that the excess capacity is very serious." Zhu Dongqing, secretary general of the China Building Waterproof Association, mentioned in an interview. According to the survey data of China Building Waterproof Association, the leakage rate of building roofs in major cities in China is over 90%. Perhaps due to the limitations of the random check samples, the above data does not fully reflect the national waterproofing situation of buildings, but it is somewhat representative to a certain extent.
At present, there are too many small and medium-sized enterprises in China's waterproof coating industry. The capacity utilization rate of regular enterprises with production licenses is less than 60% -70%. The market is fiercely competitive, and fake and shoddy products are constantly emerging. From the current data of building leakage rate in China as high as 90% or more, it can be seen that the products provided by the waterproofing industry can not really meet the needs of ordinary people, which is backward production capacity. The leak-proof waterproofing project that really meets the social needs is still insufficient, that is, the effective supply is insufficient.
Promote "supply-side reform" policy to broaden demand side
It is undeniable that due to the long absence of self-discipline and supervision, and driven by benefits, the technical level of the waterproofing industry has not been effectively improved, and the cottage is rampant, fake and inferior, and excess production capacity has become a real problem. Therefore, through the "supply-side reform" policy, the first thing to be done in the waterproof industry is to control product quality from the source and provide effective supply.
2016, as the first year of the "Thirteenth Five-Year Plan", is an important stage to promote the comprehensive construction of a well-off society. The topics of “innovative green development”, “supply-side reform”, and “craftsmanship spirit” were put forward to predict the future development of the waterproofing industry. Under the implementation of the central spirit, in order to better meet market demand and not be eliminated by the market, it is necessary for enterprises in the waterproof industry to carry out transformation and upgrade to eliminate backward products, backward equipment and backward technologies, and gradually achieve the goal of eliminating backward production capacity.
Through supply-side reforms, waterproof coatings companies have strengthened internal transformation and upgrades to increase physical fitness and accelerate the development of new supplies oriented by the waterproofing industry based on new market demands, stimulate new momentum, promote new development, and effectively respond to the downward economic growth and economic benefits. The decline has pushed the waterproof industry to achieve high quality, high efficiency and sustainable development.